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Our blog introduces the concept of MarTech (Marketing Technology) as a crucial element in modern business strategies. It emphasises the importance of organising marketing efforts around technological developments. MarTech is defined as the platform and systems that support and optimise marketing processes through customer relationship management (CRM), automation, and analytics.

Demystifying MarTech: What Every Business Leader Needs to Know

Our blog introduces the concept of MarTech (Marketing Technology) as a crucial element in modern business strategies. It emphasises the importance of organising marketing efforts around technological developments. MarTech is defined as the platform and systems that support and optimise marketing processes through customer relationship management (CRM), automation, and analytics.

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