Dive into the Future: Top 5 Marketing Trends of 2024 with Robyn MacMillan - Webinar with Oxford College of Marketing
Ready to surf the wave of marketing trends set to make a splash in 2024? Join us as we take a deep dive into the insights from the “Navigating the Future of Marketing: Top 5 Marketing Trends to Watch in 2024” webinar, led by the brilliant Robyn MacMillan with Oxford College of Marketing.
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Ready to surf the wave of marketing trends set to make a splash in 2024? Join us as we take a deep dive into the insights from the “Navigating the Future of Marketing: Top 5 Marketing Trends to Watch in 2024” webinar, led by the brilliant Robyn MacMillan with Oxford College of Marketing.
Meet Robyn MacMillan (You already know her though right? She is one of our CoFounders!)
Robyn MacMillan isn’t just a digital marketing expert—she’s a self-proclaimed marketing nerd with a passion for data and MarTech. With a decade of experience spanning large corporations and various marketing facets, she founded her own agency in the UK and now runs her business in Sweden. As a course tutor at Oxford College of Marketing, Robyn shares her wisdom and enthusiasm for marketing trends, helping businesses stay ahead of the curve. Let’s dive into the five trends Robyn says will shape 2024!
This webinar was created in collaboration with Oxford College of Marketing. You can discover more information here
1. Personalisation and Hyper-Personalisation
Artificial intelligence is revolutionizing marketing, and with over 14,700 AI startups in the U.S. as of March 2023, the trend is only accelerating. Robyn highlights how AI tools can create a more personalized user experience, saving time, energy, and resources in customer management, content creation, and data analytics. Personalized marketing strategies are crucial for brand value and competitiveness. Robyn gives examples like Amazon’s tailored notifications and Pandora’s customizable jewelry services to illustrate how personalization is already making waves.
2. The Rise of Voice Search and Audio Content
Voice search and audio content are on the rise! Robyn emphasizes the importance of creating voice-friendly content and integrating voice search into SEO strategies. Podcast listenership is growing rapidly, making podcast sponsorships a powerful tool for brands to connect with their audiences on a deeper level. Ensuring loyalty across different channels is key, as Robyn points out, to maintaining a strong bond with your target audience.
3. Video Marketing and Short-Form Content
Video marketing, especially short-form content, continues to reign supreme in digital marketing. Platforms like TikTok and Instagram Reels are driving higher user engagement and loyalty. Robyn notes that this type of content not only captivates audiences but also boosts purchasing behavior. She shares best practices and emphasizes that this trend is here to stay, continuing to shape the future of content creation.
4. Data Privacy and Secure Marketing
Data privacy and secure marketing are paramount in 2024! Robyn advises marketers to prioritize opt-in mechanisms, robust cybersecurity measures, and transparent communication about data usage. Building trust with customers through privacy-centric tools is crucial. Making people feel secure can significantly enhance brand loyalty and reputation.
5. Digital Upskilling
Last but not least, digital upskilling is essential for staying ahead in the fast-evolving marketing landscape. Robyn stresses the importance of continuous learning, offering training programs, and encouraging certifications in AI, data analytics, and digital marketing strategies. Keeping up with the latest tools and trends is more important than ever for professional growth and business success.
The Final Thoughts...
As a marketer, staying up-to-date with digital marketing trends is not just a passion—it’s a necessity. While AI is a powerful tool, it’s not a replacement for expertise and experience. Instead, it’s an opportunity to enhance your skills and grow your business. Embrace the latest platforms, technologies, and industry insights to ensure you’re not just keeping pace but leading the way in the marketing world.
In essence, while AI’s role in marketing is massive, there are endless opportunities for savvy marketers to upskill and thrive. So, stay curious, stay informed, and get ready to ride the exciting wave of marketing trends in 2024!
Would you like to learn more about the webinar?
You can access the whole webinar here
If you would like to contact us we would be happy to hear any questions, suggestions or feedback you may have.
You can also access our previous remarkable blog titled “Future-Proof Your Business: Must-Watch Emerging MarTech Trends” here.
